2 May 2017
New graphic shows why Chatham Rise phosphate is good for NZ
Chatham Rock Phosphate today launched an interactive graphic on its website to clearly and simply show the many reasons why its Chatham Rise sourced phosphate will be good for New Zealand.
“We spend a lot of time explaining to people why our product offers so many benefits,” chief executive Chris Castle said today.
“We’ve worked with a graphic artist to translate a basic concept originally developed as a PowerPoint slide into something that is creative and tells the story in an appealing way.
“The graphic on our website allows you to see it all at a glance on one page or you can drill down to get more information simply by clicking on different parts of the illustration. We’ll also be using the illustration in our investor and stakeholder presentations.
The key themes shown are:
• benefits for the environment
• ethical, secure supply
• taxes, jobs and knowledge and
• return on investment.
“Environmental opponents often don’t appreciate that while our project will have an environmental footprint, the flip side is it will offer major benefits for the New Zealand environment because it will reduce run-off into rivers and lakes, offers improved soil health, contains very low levels of cadmium, and has a low carbon footprint.”
In addition the product will provide an ethical source of a highly strategic resource and reduce New Zealand’s dependence on imported phosphate. New Zealand currently imports a large amount of high-cadmium phosphate from politically disputed territories in the Middle East.
The project also presents a range of financial and economic benefits – including $33 million a year in taxes and royalties, skilled jobs, building leadership in marine technology and the opportunity to identify conservation priorities.
Rounding out the benefits is building a significant New Zealand company with annual revenues of $250 million – something achieved by only a tiny percentage of companies through developing the $6 billion phosphate resource.
The link to the graphic and further embedded information can be found here:
For further information please contact
+64 21 55 81 85 or email@example.com